Volkswagen's dedication to pushing the boundaries of SUV design and performance is evident in its latest iteration of the Atlas. With the 2024 model, Volkswagen reinvigorates the Atlas lineage, marrying style, function, and power into a harmonious package that appeals to the discerning buyer. This article delves into what the 2024 Atlas offers and its pricing strategy.
Unparalleled Design and Comfort
The revamped Atlas commences at a starting MSRP of $49,995, making it competitively priced for an SUV that boasts such an array of upscale features. The most remarkable transformation is within the vehicle's interiors, adorned with premium materials, creating a luxurious ambience. From the leatherette-trimmed dash to the quilted leather seats featuring diamond stitch patterns, every aspect speaks of sophistication.
Standard offerings such as the three-zone Climatronic, ventilated front seats, and a heated steering wheel elevate the driving experience. The redesigned center console adds practicality, while the ambient lighting (with 30 colour choices) and backlit dash décor reinforce the opulence of the Atlas.
Beneath the Hood
The 2024 Atlas debuts a new standard 2.0-litre turbo powertrain. This replaces the earlier four-cylinder and VR6 options, promising enhanced performance alongside improved fuel efficiency. With a remarkable 269 horsepower and 273 lb-ft of torque, the driving experience promises to be both exhilarating and smooth.
Atlas Lineup Breakdown
- Comfortline ($49,995) - This base model isn't short on features, from its 18-inch machined aluminum-alloy wheels to the high-tech 12-inch touchscreen infotainment display. Driver assistance, highlighted by the IQ.DRIVE package, ensures safety and ease.
- Peak Edition ($53,995) - This special edition boasts unique design elements, both interior and exterior. Silver underbody cladding, blackout exterior details, and special Peak Edition badging make it stand out. The sole optional addition of a panoramic sunroof comes at a $1,500 premium.
- Highline ($56,995) - Building upon the features of the Peak Edition, the Highline offers luxury add-ons like leather seat trim, a panoramic sunroof, and the Harman Kardon Premium Audio System. Personalization options include a black wheel package and 2nd row Captain’s Chairs.
- Execline R-Line ($59,995) - This variant truly stands out with the R-Line design package, 21” alloy wheels, and a range of technological enhancements like the Area View 360° camera system and a Head-Up Display.
In Conclusion
The 2024 Volkswagen Atlas is a testament to Volkswagen's commitment to advancing automotive design and technology. Whether you're looking for luxury, performance, or rugged charm (in the case of the new Peak Edition), the Atlas has something to offer. Expect this magnificent SUV to grace Canadian dealerships in Q3 of 2023. Make sure to check it out and see for yourself the blend of elegance, power, and ruggedness the all-new Atlas embodies.